According to data collected by Gartner, the mobile market has become a race between just two contenders, Android and iOS, owners of the 99.1% of smartphone sales in the second quarter of 2016, relegating Windows devices to just 0.6% market share.
Android remains firmly in control, reaching 86.2% market share compared with 82.2% in the same period in 2015, while iOS has seen its market share reduced from 14.6% to 12.9%. That is, in the same period last year, an increased by 4% for Android share nibbling market share to Windows (-1.9%), BlackBerry (-0.2%), but above all to Apple, which it has sold 44.3 million iPhone equivalent to a decrease of -1.7%. In the second quarter of 2015 8.2 million devices were recorded by Microsoft, but only 1.97 million this year.
Google is updating faster its Android platform, a policy that makes users remain at the forefront of improvements and additions, as director research at Gartner says, in charge of these issues. Faced with a smartphones market highly commodified, Google attention is facing the expansion and diversification of the Android platform with additional features such as virtual reality features, enabling smarter experience and interaction among many more wearable devices, in-car entertainment and TV home devices.
The leading manufacturer of classification is again Samsung, with 76.7 million devices and a market share of 22.3%, equivalent to an increase of 0.5% over last year, mainly thanks to Samsung Galaxy S7. Apple has sold less, about 4 million iPhone, while Huawei has gone a step further and is the third world power with 30.6 million dollars in sales. Xiaomi remains stable in fifth place and seems to have pulled the handbrake after a winning streak in recent years. Oppo, however, increased by more than 10 million units its position and ranked fourth with 18 million devices.