Apple's flagship smartphone sales are once again booming, while iPad sales are down and MacBook computers are improving. In addition, earnings per share outpaced analysts' forecasts. And it has been the iPhone 7, without the help of tablets (and with some help from the Macbook), which has blown the results of Apple to the point of having achieved a record. The Cupertino group closed a sales report showing a growth recently seen in the last quarter. The company earnings were down slightly by 2.6% to $ 17.89 billion, but earnings per share of $ 3.36 outstripped the expected $ 3.21.
In the three months, reported tax revenues reach $ 78.4 billion, a significant increase over $ 75.9 million in the same period last year. The push up, as we have said, comes from sales of the iPhone 7, which reached 78.3 million units, compared to 74.8 million from the same period last year. It is the highest ever record for Apple, and all this despite the criticisms that spoke of a smartphone without great novelties or ideas really relevant.
The average selling price of the iPhone 7 was $ 695, up from $ 691 a year ago, driven by an extra model known as iPhone 7 Plus, where purchases have also skyrocketed by 55% to 24.55 million of units, making a total reach of 78.4 million products in total. Revenue from smartphones in general increased 5% to $ 54.38 million and the Services division, which includes the App Store, Apple Pay and iCloud, recorded an increase of 18% to $ 7.17 million.
As we have said, the accounts have improved thanks to Apple's business services and iPhone 7. They also improve Mac computers, with 5.4 million units compared to 5.3 million in 2016. Conversely, there is no sign of recovery for tablets: the decline continues with the iPad. 13.1 million sold, compared to 16.1 million in the same period last year, a drop of 19%.